03 September 2010
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Governing Documents | Legislative Guide

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Communicating With Legislators
Legislative Advocacy Made Simple

Overview
To be successful, you must communicate with your Representative on a regular basis, not just when a crisis arises or you want something. A thank you can be just as important to your long-range goals as a request for a specific vote. If your Representative belongs to an appropriations, budget, or education committee or subcommittee, he or she is likely to be aware of issues affecting financial aid. Even so, provide his or her office with written information concerning the proposed legislation that you are addressing. Your lobbying efforts will be better remembered if legislators receive both verbal and written reminders. Never exaggerate. Be accurate, succinct and thorough.

Knowing Your Representative
Judith C. Meredith and Linda Myer in their work, Lobbying on a Shoestring, state that it is important in this process to research the position of Congressional Representatives on the issues of concern. These positions are revealed in the voting record of Representatives. If the Representative is in favor of your position, thank him or her and request continued support. If he or she is opposed to your position, present persuasive arguments to support changes, (e.g., education strengthens the United States, education is the key to civilization and advancement, many people cannot succeed in college without receiving financial aid, etc.)

Questions to be considered are:
  • What are the interests of the representatives?
  • On what committees and subcommittees does he or she serve?

It is your responsibility to provide the Representative with pertinent information, (e.g. history of financial assistance, how much aid is currently provided, how much aid is needed for future, and your proposals and their impact on the representative's constituency). Make certain this information is written. Send (postal service, fax, E-mail) or hand deliver copies of all relevant correspondence and comments on the legislation and/or regulations.

Working with Staff Members
Congressional staff members, also known as legislative assistants or aides, are valuable resources. They are experts on issues. Contact staff members who handle educational issues. They are usually friendly, helpful and knowledgeable, and can help relieve the uncertainty or apprehension many people experience when they plan their first lobbying activities. These experts exert considerable influence on the voting positions of their representatives. Do not be disappointed if most of your contacts are with staff members. A legislator's time is limited and he or she relies heavily on staff members.

Ways of Communicating With Legislators

Communicating Effectively
Legislators are in office to serve the same students and parents that financial aid officers serve. Your school is important to your area and your representative - it provides jobs, training and education to local residents and adds prestige to the district. Most legislators are grateful for information about how legislative and regulatory policies affect their constituents, districts and states. By communicating effectively, financial aid administrators can help relay this information and develop better student financial aid policy.

Financial aid administrators often are part of institutions with many and varied interests - be sure that your institution is speaking with one voice. Clear your lobbying efforts with your school's legislative relations office, president's office or other appropriate channels. You are not likely to create a good impression if your communications are contradicted by the President's office .However, if your college's legislative relations office includes the financial aid office's concerns prominently in the college's legislative agenda, your credibility and the importance of your issue will be enhanced. The first job in lobbying is to convince your colleagues of the merit and importance of your position.

Personal Appointment
Personal visits are usually very effective. They give both parties an opportunity for questions and feedback. Call for an appointment if you are serious about wanting to see a Congressional Representative. Avoid dropping in unexpectedly. If the Representative is unavailable, speak to the most appropriate individual. Cultivating a good rapport with the local staff can be very effective.

If you have an issue that needs to be addressed, you should feel free to make an appointment with the aid or the member of Congress. This can be done often times at the district office if it is too costly to meet in Washington.

When you have the opportunity to meet, there are several things to keep in mind.
  • Focus on the issue at hand and get to the point of your visit rapidly.
  • Be prepared with data, letters and other supporting documents.
  • Be as specific as possible. For example, don't just say "I don't like this law". Instead, describe what you feel is wrong and propose a solution or alternative.
  • After a visit, be sure to write to the legislator to thank him or her for the visit and to reiterate your position. If the legislator votes in favor of your position or takes action on your behalf, write a note of appreciation.
  • If a member of the legislator's staff assists you in a legislative or casework matter, write a note to the legislator to tell him about the assistance and to thank the aid. This may pay dividends later.

Letter Writing
Writing letters is the mainstay of your relationship with your Representatives. They appreciate receiving written statements and supporting information on constituents' views. Letters are the most widely used form of communication to members of Congress.

Letters should not only express viewpoints the author believes to be important, but they should also be calculated to maximize the chances for a positive response from the politician. Although tone of letters to individual representatives should be quite different, each should be truthful and strive to enlist an ally for at least one important aspect of the overall battle for adequate and sensible student aid legislation.

Writing a convincing letter to your Senators or Representative is not difficult. These guidelines can increase the impact of your letter.

Form
  • Write on your personal or business stationery, if possible.
  • Sign your name over the typed signature at the end of your message.
  • Write your return address on your letter, not just on the envelope.

Except for letters to the President, whose letters should be closed with "Very respectfully yours," the following letters are closed with "Sincerely yours:"

President
The President
The White House
Washington, DC 20500

Dear Mr. President:

Vice President
The Vice President
The White House
Washington, DC 20500

Dear Mr. Vice President:

Representative
The Honorable John Doe
House of Representatives
Washington, DC 20515

Dear Representative Doe:

Senator
The Honorable Jane Doe
United States Senate
Washington, DC 20510

Dear Senator Doe:

Member of the Cabinet
The Honorable Fred Doe
The Secretary of Education
Washington, DC 20202

Dear Mr. Secretary:

 
Style
  • Write a personal letter. Avoid stereotyped phrases and sentences that give the appearance of "form" letters. They tend to identify your message as a part of an organized pressure campaign and minimize your impact. Organized letter writing campaigns often generated by an interested group, are considered less important by members of Congress than letters from individual constituents. Instead, write your views in your own language.
  • Convince without arguing. Make your points as successfully as possible, but remember that you are not debating your Representative. You are trying to persuade him or her of your point of view.
  • Be careful in the way you categorize people who disagree with you. Name calling can distract attention from your point.
  • Be reasonable. If you ask for something impossible, threaten, or say "I'll never vote for you unless...," you will not help your cause and will probably harm it.
  • Be as brief as possible. Letters should be no longer than one page in length. Many issues are complex, but your opinions or arguments stand a better chance of being read if they are stated as concisely as the subject matter will permit.
  • Avoid jargon. Unless a legislator sits on a committee dealing with student financial aid, he or she may not know that "special allowance" refers to a form of student loan interest subsidy. Phrase your arguments in laymen's language as much as possible.
Substance
  • State your reason for writing. Personal expertise is your best supporting evidence. Explain how the legislation would affect you, your institution or students, or how it would affect your community or state (See Appendix B-1 for Sample Letter).
  • Identify the subject of your letter clearly. State the name of the legislation about which you are writing. Give the House or Senate bill numbers, or the short abbreviation of the bill.
  • Suggest improvements. If a bill deals with a problem that you admit exists, but you believe that the bill takes the wrong approach toward solving the problem, explain what you think is the right approach.
  • Ask your legislators to explain their position on the issue. As a constituent, you are entitled to know how and why your members feel as they do.
  • Thank your Senators and Representatives when they vote in a way that please you or take some other action that you like. Your members will appreciate and remember complimentary letters. On the other hand, do not hesitate to communicate displeasure as well, which will also be remembered.
  • Share expert knowledge with your Representative and Senators. They cannot be extremely knowledgeable in all fields, while many constituents are experts in some of them.
  • If you have met your member or have some other connection over and above that of a constituent, draw attention to it in your letter.

Timing
Try to write to your Senators and Representatives regarding your position on a bill while it is still in committee. They usually will be more responsive to your views at that time, rather than later on, when the bill has already been approved by a committee. This may not, however, always be the case. Sometimes you legislator may reserve judgment, and his or her vote, until constituency sentiment has crystallized.

Targeting
Concentrate letters to your own delegation. Your district's Representative and your state's Senators cast your votes in Congress and want to know your views. Writing to all 435 Representatives and 100 Senators, who cast their votes in the interest of other districts and states, will have little effect. On particular issues, however, you may want to write to the appropriate committee and subcommittee chairmen, who influence the course of the legislation about which you are concerned.

Frequency
Quality counts more than quantity. Your member will pay more attention to one especially persuasive letter than several repetitive ones. Do not try to instruct your representative on every issue. Write more than once on an issue of particular importance if you have something new to say.

To Whom Should I Write?
People are often uncertain about to whom they should write. Depending upon the issues and circumstances, write to your own congressional Representative and/or to the chairpersons of various key committees or subcommittees on education or appropriations. The person to whom you are writing should influence both the content of the letter and closing. For instance, if you are writing to your own Representative, you should use your own home address. However, if you are writing to a committee chairperson, you may wish to use your institutional title and address to emphasize your expertise. Be sure you have cleared your position with the senior administration of your institution before using institutional letterhead. Letters written by financial aid administrators to Representatives should indicate whether they express the official institutional position, the organization's viewpoint, or their own personal opinions. In some cases you may wish to write a letter for the signature of the President or other high ranking member of the organization or institution. Such a letter may have a greater influence.

Telephone
A phone call to your Representative or Senator can be a very effective action tool. By telephoning your congressman or congresswoman, you indicate that an issue is of concern right now. You will draw your member's attention to your concern sooner than by communication through the mail.

Be sure to be well prepared and well informed, and place your call at a strategic time, such as just before a vote. When you call your member, identify yourself as a constituent. If your Representative or Senator is not available, speak to a staff aid who is familiar with your issue.

Telephone Numbers
The following numbers may be particularly useful for tracking down information in Washington:

U.S. Capitol Switchboard
(The office of any member
of Congress and all
committees and subcommittees
an be reached through this number.)
(202) 224-3121
Senate Document Room (202) 224-7860
House Document Room (202) 225-3456
Senate Cloak Room (Democrat) (202) 224-4691
Senate Cloak Room (Republican) (202) 224-6391
House Cloak Room (Democrat) (202) 225-7330
House Cloak Room (Republican) (202) 225-7350
Senate and House Bill Status (202) 225-8646
Federal Government Switchboard
(Operators will connect you
to government departments
and agencies.)
(202) 655-4000
White House (202) 456-1414

Use of Telegrams, Mailgrams and Form Letters
Form letters are generally frowned upon by many legislators and, therefore, are not effective. However, at certain times they can be helpful in drawing attention to an issue, particularly if they are received in large quantities.

The following list includes committees, departments and agencies which may be particularly helpful on education issues:

House Appropriations Committee
U.S. House of Representatives
Washington, DC 20515
(202) 225-2771
Senate Appropriations Committee
U.S. Senate
Washington, DC 20510
(202) 224-3471 / 224-7200
House Budget Committee
U.S. House of Representatives
Washington, DC 20515
(202) 226-7200
Senate Budget Committee
United States Senate
Washington, DC 20515
(202) 224-0642
House Education & Labor
Committee

2181 Rayburn House Office Bldg.
Washington, DC 20515
Senate Committee on Labor
and Human Resources

U.S. Senate
Washington, DC 20510
(202) 224-5375
Note: When writing Congress, either use only the member's name, Washington D.C. and the proper zip code, or use the committee's address.
The Executive Branch
Department of Education
400 Maryland Ave., SW
Washington, DC 20202
(202) 245-3192
Department of Labor
200 Constitution Ave., NW
Washington, DC 20210
(202) 532-8271
Secretary, Department of Education
Room 4181
400 Maryland Ave., SW
Washington, DC 20202
(202) 732-3000
Asst. Secretary of Employment Standards
Frances Perkins Building
200 Constitution Ave., NW
Washington, DC 20210
(202) 523-6191
Asst. Secretary for Postsecondary Education
Regional Office Building
7th and D Streets, SW
Washington, DC 20202
(202) 732-3547
Director, Office of Management and Budget
Old Executive Office Building
Washington, DC 20503
(202) 395-4840

Appearing Before a Committee

Presenting Testimony
Committee hearings give one the opportunity to educate the public as well as the government. Effective testimony should convince legislators or administrators that our problem is serious, that your solutions are effective and reasonable. Testimony should be short and informative.

When testifying, you should prepare as early as possible by contacting the staff member in charge of scheduling the hearings. To influence the fate of your bill, it is important to talk to the Chairs of the Senate or House committees or their staff. You should try to sell your bill to both chairs so they can promote it in their respective branches. It may be useful to learn how the chairs get along with each other since you need to deal with both without making an enemy of either.

If you are giving testimony in a legislative hearing, you should encourage members of your organization and other interested persons to attend the hearing as witnesses. Get them to involve their hometown newspapers in order to receive local press.

Before testifying, meet with your representative to:
  • Help them understand what your bill is about.
  • Build support for your bill among committee members.
  • Identify your opponents and supporters.
  • Find out how many opponents will testify and what their arguments are. Prepare to counter those arguments when appearing before a hearing.

Occasions for Presenting Testimony
Congressional Hearings: Congressional Hearings are the format used by committees to consider all legislation. The committee's action can influence the bill's progress or kill it. For this reason, it is important to lobby the committees effectively. In order to testify you must receive an invitation from a member of the committee. Invitations can be arranged by contacting committee staff members, informing them of your qualifications in the subject at hand and offering your service. Your own representative may be able to influence the committee as well.

Department of Education Hearings: As in testifying before a Congressional Hearing, one should first obtain an invitation to be a witness. You can request this by contacting the Department of Education. You can also consult the Federal Register and/or Dear Colleague Letters for the procedures for volunteering to be a witness.

General Guidelines for Preparing Testimony
  1. Stick to the subject being addressed. Based on the knowledge you've acquired from speaking with the committee member and staff, you should be able to assess what information will be most helpful to your cause.
  2. Technical information should be presented by expert witnesses. Personal stories of the problems that could be solved (or created) by this legislation should be presented by those who are affected. These stories are often more effective than expert testimony. Advocates of the cause can present the difficulties their clients experience under the current law. Lastly, testimony should be given by co-sponsors of the bill, i.e., other legislators or supportive interest groups.
  3. Abide by the time limit for testimony. If you feel that you have more than you can say in the time allotted, make your full argument in written testimony and summarize the written testimony in your allotted time.
Tips for Testifying
  • Speak slowly and clearly to ensure that others will be able to understand you.
  • Keep testimony brief and to the point.
  • If you are asked any questions, respond directly to the person who asked the question. If you do not know the answer, say so and offer to research the question and provide the answer, in writing, as soon as possible. Don't try to bluff your way through a question. You may find that another witness has views differing from your own and may try to discredit your entire testimony if you hand him or her the tools to dispute a portion of it.
  • Relax, speak brightly, and maintain eye contact with the panel. Be willing to depart from your prepared testimony if asked to do so, as long as you are within your area of expertise.
  • Begin with "Good morning/afternoon Mr. or Madam Chairman and members of the committee. My name is ________. I am director of financial aid at ______, and I am speaking in support of ______."
  • Written testimony, neatly typed and double-spaced should be submitted to the committee before testifying and should contain the following:
    • Cover page with subject heading, the bill number, the date and your name and address.
    • Salutatory and introductory paragraphs which state your name, where you are from and your reason for testifying.
    • A summary of points that list what you will say in the testimony.
    • The body of the testimony should provide an explanation of why you support or oppose the bill. It is within the body of testimony that you should give specific examples of specific cases dealing with financial aid. Provide accurate documentation or evidence on any information supplied. Provide institutional or regional data is one way to support your point.
    • A brief summary and your recommendation for action by the committee on the proposed bill.
    • A word of thanks to the committee for considering your views.
    • You may be asked to submit a number of copies of your prepared testimony in order to supply the hearing panel, witnesses, lobbyists, and members of the press.


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